Wednesday, February 29, 2012

Unboxing: Nike+ FuelBand

In this episode of It's Unboxed we take a look at the packaging behind Nike's latest fitness gadget, the Nike+ FuelBand

Part game, part gadget and designed with the aspiring athlete in mind, the FuelBand tracks daily activity (steps, motion, calories burned and something called Nike Fuel) and graphs it out in real-time through the magic of an iPhone app. Released in late February, this little device has been somewhat tricky to get. Luckily It's Unboxed studios aren't too far away from Niketown NYC, which has been releasing a limited number of FuelBand's each morning when it opens shop. We found both the packaging, and the manufactured scarcity to be quite Apple-like in nature. As for the device itself, it's pretty sleek and easy to use once you navigate through Nike's setup process. 

But all of that is secondary for us. What we really want to know is what's in the box. Here's a look.  

Unbox Everything

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